The Represent Jersey

This patch is a celebration of nightlife! Patch creator Julio Salgado says, "As a member of the queer and immigrant community, the dance floor is where I get to be with my people."

Founded by Dj Sizzle Fantastic and Normz la Oaxaqueña, Cumbiatón has rooted itself in the beautiful barrio of Boyle Heights, Los Angeles and has branched out to San Francisco, Seattle, and New York. Cumbiatón’s vision in all four cities is to center women, trans, and queer people of color both on the dance floor and in the Dj booth. They center their collective experiences to create events by them, for their community. They do this because la cumbia es cultura. Julio, the patch creator, is the organization’s resident illustrator.

This patch was designed to celebrate black culture and its influence on the entertainment industry in LA and beyond. The patch features iconic landmarks of black culture in LA: the Vision Theater, Watts Towers, and palm tree-lined streets. The faces reveal that there are individual stories to be told from the Black experience, yet there's power in turning inward to one's community and remembering your roots and history. Waves in the background symbolize the ongoing impact of black culture on the entertainment industry for past and future generations.

Gabrielle Union is an American actress, activist, and author who has been vocal about issues related to racial injustice and systemic racism. She has worked with several organizations to support black communities, including the Black Lives Matter movement and the NAACP. Union continues to advocate for greater diversity and representation in media and is a role model for many.

Hidden behind the beautiful sunsets, beaches, and riches in LA is a history of discriminatory practices that control who has access to the ocean. Color the Water is a nonprofit offering free surf lessons to people of color. This patch represents a movement towards equalizing access to therapeutic waves that upholds traditions of community building.

Rahzizi Ishakarah is the graphic designer for Color The Water, a non-profit organization that empowers and celebrates Black, Indigenous, and People of Color (BIPOC) in the ocean through surf lessons, celebrations, education, and media, with a mission to create a safe and inclusive space for BIPOC to reclaim their place in the ocean and challenge systemic racism. The organization seeks to raise awareness and educate the broader community about the importance of diversity, equity, and inclusion in the ocean and beach spaces through joyful and defiant anti-racist programming.

Through celebrating and practicing indigenous languages, the past can speak to the present. The left side of the patch represents the present with the LA skyline and palm trees. The right side represents the past, using corn as a symbol for Mesoamerican cultures. In the Zapotec language, diidxa' means "word" or "commitment.”

Comunidades Indigenas en Liderazgo (CIELO) was founded by two Zapotec women, Odilia Romero and Janet Martinez, in 2016. CIELO is an Indigenous women-led, intergenerational organization combating racism towards Indigenous people by bringing visibility and resources to the Indigenous migrant communities. CIELO creates substantive solutions to the social, economic, and cultural challenges faced by the Indigenous community.

At Love Hour food trucks and pop-ups, guests will find our signature small red stools, just like the one depicted in this patch design. The chairs and tables are moveable and flexible, allowing you to create and expand your community by sharing a meal together. The patch design shows multiple types of food, honoring LA's diverse foodie culture.

Mike Pak and Duy Nguyen are two local leaders who define a certain scrappy and stylish altruism emblematic of their Koreatown neighborhood’s entrepreneurial spirit. Their own proclivities towards design and fashion and a desire to connect and support their community through food and running, which they fell into by accident, have birthed numerous businesses and organizations.

Learn more about Mike and Duy's design here.

The figure depicted in this patch is the personification of Los Angeles—"she makes us happy when skies are grey." She is a guardian angel who looks over all, indiscriminately. Guardian angels are not people in white robes high in the sky, but everyday people who wear slides and walk their dogs.

Oto-Abasi Attah, an artist from Akwa Ibom, Nigeria, raised in Los Angeles, uses his works to depict his experiences growing up with influences from both cultures. His art is for those in the process of understanding and changing their present. He wants to rewrite the narrative and create a new world once we heal and understand ourselves. Oto-Abasi is part of the inaugural cohort of the Crenshaw Dairy Mart Fellowship for Abolition and the Advancement of the Creative Economy (CDM-FAACE).

Featuring a wing design, this patch illustrates the mantra "your dreams are your wings"—a reminder to believe in yourself and to dream big for yourself and your community.

Rachel Gomez is the founder of Viva La Bonita, a streetwear brand inspired by the life of the everyday Latina woman growing up in Los Angeles and the San Fernando Valley.

Pride patch creator Erik Wagner describes his community as a warm hug, feeling safe, understood, and included. This patch design represents that community is family, and features the colors of the LGBTQ+ rainbow.

Erik is a member of the West Hollywood Soccer Club (WHSC), a nonprofit organization that began in 1985 as the Los Angeles Suns. The eight founding players envisioned creating a team that was a welcoming and safe space for all LGBTQ players. They quickly made a name for themselves in various International Gay and Lesbian Footbol Association (IGLFA) competitions around the world, including taking home a gold medal this year from the 2023 IGLFA World Championship in Sydney, Australia.

This patch depicts the popular Chinese tradition of lion dancing and the iconic arch of LA's Chinatown.

Lauren Lam is a member of the East Wind Foundation for youth, based in the heart of Chinatown. The foundation uses lion dancing and martial arts as a way to empower at-risk youth to reach their full potential. The foundation also provides additional support to the youth, including academic assistance and mentoring, to help them succeed both inside and outside of the classroom.

Patch creator Jazlyn Archila thinks of LA as her "sanctuary" and "haven"—a place that provides opportunities and safe spaces for every group. This patch design depicts Jazlyn immersed in the Los Angeles skyline, with the snow-capped San Gabriel Mountains as her wings.

Jazlyn is a multimedia artist born and raised in LA who relishes telling stories through her work. She is a graduate of the Inner City Arts Intern Program and a current member of "Work of Art: Enterprisers," a program for first-year college students. Inner-City Arts is a nonprofit widely regarded as one of the nation's most effective arts education providers. It is an oasis of learning, achievement, and creativity in the heart of Skid Row, and a vital partner in the work of transforming the lives of young people in Los Angeles and beyond. To date, Inner City Arts has served over 200,000 students and 10,000 teachers in the Los Angeles area.